Orlando World Center Marriott • May 6-8, 2024

The Rise of AI in Technology and Service Operations

AI is hot, but data for successful adoption is elusive. INTERACT is the first conference to present data around what works, what doesn't, and what's next in technology and services.
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Game-changing keynote addresses

Deep-dive breakouts on issues facing the tech services industry

Network and connect with thousands of tech leaders and professionals

Discover products and solutions in the InteractZone

How will AI impact your business?

At TSIA World INTERACT 2024, TSIA is proud to present the insights and findings from our latest round of TSIA Research Journeys. Register for this exciting conference where our expert researchers will deliver each Journey’s results. With a special focus on the uses and overall impacts of AI on the tech services industry, our latest Research Journeys center around:

Overarching Journey

Enterprise AI in Technology and Service Operations

Additional Journeys

AI for Predictive and Proactive Support
Content Development:
From AI to Z
AI-Powered Offering Management
Sign up for TSIA Research Journeys to help us tackle the most pressing challenges in the tech industry today!
Begin the Journey

The Future of Work will be Powered by AI

Watch this insightful presentation from our most recent conference, TSIA World ENVISON, by Bryan Belmont, Corporate VP, Customer Service and Support at Microsoft.
Watch Keynotes

Join INTERACT for the latest research on AI for tech business models

TSIA World INTERACT presents research, ideas, and inspiration for the state of AI in the tech industry and how it will impact the way companies operate to optimize efficiency, reduce costs, and an improved customer experience. Highlights of this event include:

  • Dynamic general session content and innovative session formats
  • TSIA Research Journey insights and results
  • Attendee receptions, networking programs, and organized meetups with Braindate in the InteractZone

This is a can't-miss event for global tech teams to get in-depth analysis of the effect of AI on technology and service business models to date.

There are two critical tricks to navigating this economy

TSIA World helps technology leaders understand:

where to cut back.

To reduce only the operating costs that don’t cut into the productivity or efficiency of profitable revenue generation.

where to find new revenue.

To identify where revenue CAN be grown in this economy.
Join us in Orlando

Who should attend TSIA World?

Tech Leaders and Professionals focused on:

  • Service and Delivery Success
    Discover how technology service lines like customer success, education services, field services, professional services, managed services, and support services are unlocking new opportunities to retain and grow customers.
  • Revenue Growth
    Find out how to optimize revenues throughout the customer lifecycle with subscription-based (SaaS & XaaS) business models, and cost-effectively win new customers with sales and channel partners.
  • Product and Offer Portfolio Success
    Learn how to accelerate your as-a-service technology business with compelling service offers, designing for adoption, monetization strategies, and essential cross-organizational handshakes.
Enabling our customers to succeed is what drives me and the passion for service is evident across the TSIA community. The TSIA conferences offer great insights into the industry while providing a valuable forum to build relationships.
Doug Schmitt, President, Global Services, Dell Technologies

TSIA: The Creators of LAER and a History of Envisioning the Future

Get a glimpse into the future of the technology industry from data and thought leaders with a history of accurate predictions.

From Consumption Economics and Complexity Avalanche

The Consumption Gap: The importance of driving actual adoption of technology capabilities.
Consumption Based Pricing: The rise of consumption economics and customers only paying for what they use.

Changing Economic Engines

The fact that service revenues and margins would become more important to the financial health of tech companies than product revenues and margins.


Operating Model Migration: Tech companies would be forced to move from Level 1-2 business models to Level 3-4 business models.
Rise of Outcome Engineers: Customers will only want to pay if they achieve their business outcomes.
The Fish: The fact that traditional tech companies that want to pivot to recurring business models face a financial fish.
The Rise of Customer Analytics: The Data Handshake

XaaS Playbook

Profitable XaaS: That, eventually, investors would start asking for fast growing XaaS companies to improve their unit economics.
LAER: The need for customer engagement models that are optimized to drive expansion and renewal.
The Rise of Managed Services: That managed services would become a critical revenue stream for technology product companies.

Emerging Economic Engines of Technology Providers

The Consumption Gap: The importance of driving actual adoption of technology capabilities.
Consumption Based Pricing: The rise of consumption economics and customers only paying for what they use.

Digital Hesitation

Customer Success Owning Commercials: Customer Success organizations should and will own commercial transactions like renewals and upsells.
Digital Customer Experiences for B2B companies: B2B companies need to invest in low friction digital experiences the same way B2C companies have done.
Outcome Aligned Pricing: Pricing technology solutions need to be based on the business outcomes customers want to achieve.