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Conference Presentation

Winning with Lifecycle Selling

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As customers invest more into subscriptions, managed services, and cloud-based solutions, demonstrating value is something every sales and customer success organization wants to do better, but many struggle. This session will give you an inside look at Cisco and our go-to-market transformation with Lifecycle Selling – our strategy to help customers achieve value realization faster with their technology investments. When done well, we see customer satisfaction improve, deal sizes grow, and renewal rates strengthen. Over the past year, we have made major strides with our sellers, partners, and customers to implement Lifecycle Selling and all the benefits it brings. Learn more about these benefits and the successes we have had across our ecosystem.

Presented By:

Jeremy Aston

VP, Sales, Americas Software & Services, Cisco Systems

Publish Date: May 26, 2021

TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.

Peg Rodarmel, SVP, Subscription Services, Infor

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