As customers invest more into subscriptions, managed services, and cloud-based solutions, demonstrating value is something every sales and customer success organization wants to do better, but many struggle. This session will give you an inside look at Cisco and our go-to-market transformation with Lifecycle Selling – our strategy to help customers achieve value realization faster with their technology investments. When done well, we see customer satisfaction improve, deal sizes grow, and renewal rates strengthen. Over the past year, we have made major strides with our sellers, partners, and customers to implement Lifecycle Selling and all the benefits it brings. Learn more about these benefits and the successes we have had across our ecosystem.