What is a Knowledge Graph and why is it important? With the explosion of data resulting from 5G and IoT, we need to find a way to leverage the information we gather to present our customers with a personalized experience. Gartner and IDC suggest most corporations use less than a third of the data they collect. Furthermore, that data is typically stored in silos within the company, making it hard for Sales to see what Services is doing, and vice versa. Imagine if we could break down the silos and create an interconnected fabric of data that would be available to the entire company. Tapping into this data fabric will give you the complete context for each interaction to personalize and optimize the customer experience, which will drive customer satisfaction, loyalty, and repurchase.