Conference Presentation

Video: The Swiss Army Knife

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What do video and a Swiss army knife have in common? Versatility. Video continues to build momentum as a learning tool, but why stop there? Its benefits go beyond the realm of education. Video is proving to be a great support services, sales and marketing tool, as well. So, education services organizations, why not leverage the usage of learning videos to maximize cross-sell and upsell opportunities, throughout the company? 

  • Video is measurable, secure and accessible. Current data, as provided by Vidyard, a company that provides a platform for the strategic use of video, states the following: 
  • Shorter really is better - 56% of videos published in the last year are less than 2 minutes long. 
  • The top 3 types of video on YouTube are product reviews, “how-to” videos, and video blogs.  
  • Searches related to “how-to” on YouTube are growing 70% year over year (as stated by Google). 
This presentation will discuss how an educational video, particularly one that is “how to” in nature, can be used not only for the purposes of learning, but as a product lead generator, as well. Additionally, the results and findings from TSIA’s Video Usage in Education Services survey will be covered. The beauty of the Swiss army knife is its simplicity and multi-purpose functionality. Learn strategies for how to effectively use video, the Swiss army knife of education, to train customers, partners, and internal employees, and promote your company’s products and services, as well.

Authored By:

TSIA

Publish Date: May 8, 2018

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