Conference Presentation

Verizon's Gold Program: Building a Culture of Lead Generation Success (Workout)

This report is for Expand Selling members only

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Verizon's formal expand selling lead generation program began in 2013 and is now generating multi-million dollars in annual revenue.

Learn how Verizon transformed their culture to leverage every customer touch point to drive an improved experience, as well as revenue growth. The program now encompasses 5,000 employees worldwide and has become a foundation to driving revenue in the enterprise client base. Join the executive team of Claire Shields and Jill Maldarescu for this interactive breakout session as they share their experiences, best practices, and tools that can help you on your journey to deliver improved experiences and revenue growth through your customer interactions.

Topics we will explore include:

  • Capitalizing on services team's natural customer interactions and digitized triggers to deliver positive financial outcomes
  • Delivering a training and rewards program that drives organizational transformation to focus on business outcomes of their clients
  • Leveraging industry standard tools and core infrastructure to create a streamlined and integrated experience


TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.

Peg Rodarmel, SVP, Subscription Services, Infor

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