Conference Presentation

Value Realization and Renewal in Hybrid Landscapes

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When transforming to the cloud, technology companies need to adapt to new ways of customer success management. As the shift to the cloud is often not a complete shift all at once, customers will, for the foreseeable future, be running hybrid landscapes of cloud and on-premise. Technology providers need to adapt to these hybrid landscapes with end-to-end seamless support and customer success experiences, and they need to adapt their renewal and customer success processes to consumption analytics-based value realization. This presentation shows how SAP is addressing these opportunities.

Presented By:

Jens Bernotat

Global VP, Strategy and Business Development, SAP AG

Publish Date: October 21, 2014

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