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Conference Presentation

Using a Customer Enablement Tech Stack to Drive Adoption

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Easily accessible and immediately usable education is pivotal to successful customer adoption and engagement at Zenefits. The Zenefits customer support and education program has to be as simple to use as its People Platform products. In 2018, the company connected the technologies powering its core customer advocacy, support, and training programs into an ecosystem for customer enablement, to make it simpler to do business with and to maximize and measure the net impact.

As a result of its seamlessly integrated tech stack, Zenefits drives customers to training courses and incentivizes them to advance their skills and share their success through gamification in the advocacy portal. In this session, Zenefits and Customer Training Portal provider, Skilljar, will share learnings and best practices from their experience in creating this ecosystem.

Attendees will learn:

  • Key components of a technology stack that drives customer enablement
  • How to demonstrate the impact of Education Services as a driver for customer adoption and engagement
  • Best practices for driving an integrated education strategy

Presented By:

Melanie Gallo

Sr. Director, Zenefits

Publish Date: October 22, 2018

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