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Conference Presentation

Understanding Your Customers’ Highest Priorities: A Practical Guide (sponsored by SearchUnify)

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Whether you’re in sales or customer success your number one priority has to be to understand what matters most to each individual in your customer’s organization. If you speak the same language and seek to understand what each individual’s highest priorities you are much more likely to get more of their time, and they are much more likely to buy more and renew the contracts with you. In this 30-minute educational session you will understand some of the basic principles that you can follow and will see a software tool that can help you to accelerate your understanding of what matters most to your customers. Sponsored by SearchUnify.

Presented By:

Martin Dove

VP, Subscription Sales Research, TSIA

Publish Date: May 26, 2021

TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.

Peg Rodarmel, SVP, Subscription Services, Infor

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