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Conference Presentation

Transitioning to a XaaS Business Model: Everything We Wish We Knew Before We Started and Then Some

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37-year-old Autodesk now derives 96% of its revenue from recurring sources, up from ~50% in the past 3 years and Wall Street has rewarded the company with a 3X increase in its share price over the past 4 years. With the vast majority of Autodesk’s customers moving from perpetual license models to consuming solutions via subscription and on-demand consumption, the journey contains many lessons. This included a massive cultural mindset shift, along with new approaches for defining, creating and delivering value. Please join this powerful duo, Amy Bunszel, SVP Design & Creation Products and Carl White, VP Business Model & Subscriber Strategy, to learn how the offer management team crafted and oversaw a complex program of customer migration to the new offers while maintaining customer loyalty in the process and understand how Autodesk product teams worked together to create new forms of value aligned with the XaaS model.

Presented By:

Amy Bunszel

SVP, Design & Creation Products, Autodesk

Carl White

VP, Business Model and Subscriber Strategy, Autodesk

Publish Date: May 7, 2019

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