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Conference Presentation

Transforming Sales for XaaS and Subscription Offers: What’s Really Involved

This report is for CRO Council members only

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There’s a lot of talk in the industry about sales transformation. It means different things to different people. Some tech firms are changing the way they sell because they have no option, others are looking to optimize their sales and GTM functions to improve efficiency and effectiveness. The one thing we’re all agreed on is that change is universal and inevitable.
By the end of this session, attendees will:

  • Have an appreciation for the importance of Landing new subscription deals to set them up for mutual success
  • Understand what the best practice customer engagement model looks like for recurring revenue businesses
  • Understand the common mistakes that companies make when looking to drive transformation of the GTM for subscription offers
  • Understand the three strategic imperatives for transforming sales for subscription offers
  • Have a framework to drive the tactics necessary for LAER Transformation

Tracks: Interactive Breakout, Subscription Sales

Presented By:

Publish Date: December 10, 2020

TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.

Peg Rodarmel, SVP, Subscription Services, Infor

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