Conference Presentation

The Sleeping Giant of Expand Selling Returns: Services Lead Generation

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Two years ago at TSW, Cisco shared one if its best kept lead generation secrets. We also learned that service delivery professionals were keenly interested in using lead generation to accelerate customer outcomes, and sales and marketing professionals in using this untapped asset to drive growth. We're ready for another highly interactive session. Get ready to learn how Cisco has been harnessing the scale and passion of its services team to move beyond 'break fix', driving customer outcomes through lead generation while improving customer experience and engineer satisfaction. The conversation will include up-to-date lessons learned around people, process and technology changes including expanded lead sources across services, AI and automation to drive opportunity identification and routing, and methodologies for driving sales engagement and lead conversion.

Presented By:

Andrew Krainin

Senior Director, Technical Services Strategy & Operations, Cisco Systems

Publish Date: October 17, 2018

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