We use cookies to enhance site navigation, analyze site usage and show personalized advertising. See our Privacy Policy. California residents - see CCPA Privacy Policy Supplemental for opt-out options.

This content is currently only available to TSIA members.

If you believe you are seeing this message in error,
please let us know.

Conference Presentation

The Sleeping Giant of Expand Selling Returns: Services Lead Generation

This report is for members only

Ask about TSIA membership to access.

Already a TSIA Member? Sign In.

Two years ago at TSW, Cisco shared one if its best kept lead generation secrets. We also learned that service delivery professionals were keenly interested in using lead generation to accelerate customer outcomes, and sales and marketing professionals in using this untapped asset to drive growth. We're ready for another highly interactive session. Get ready to learn how Cisco has been harnessing the scale and passion of its services team to move beyond 'break fix', driving customer outcomes through lead generation while improving customer experience and engineer satisfaction. The conversation will include up-to-date lessons learned around people, process and technology changes including expanded lead sources across services, AI and automation to drive opportunity identification and routing, and methodologies for driving sales engagement and lead conversion.

Presented By:

Andrew Krainin

Senior Director, Technical Services Strategy & Operations, Cisco Systems

Publish Date: October 17, 2018

TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.

Peg Rodarmel, SVP, Subscription Services, Infor

Experience Our Community

Our thriving community of 35,000 services leaders rely on TSIA insights every day.