Conference Presentation

The Role of Renewal Account Managers in SaaS Retention

This report is for Service Revenue Generation members only

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In this interactive Workout session, we will investigate the role of the renewal account manager in driving renewals but also retention. In the world of SaaS retaining customers is paramount. How much ownership does a renewal account manager have in retention? What can they do to facilitate retention? Should SMB customers be handled uniquely compared to larger customers? Should a customer success manager have responsibility for renewals? Peg will speak about changes from their perpetual model with maintenance business managers to SaaS renewals with renewal account managers and customer success managers. Bring your challenges with SaaS renewals and/or the transition from perpetual to SaaS to the session so we can brainstorm and collaborate on best practices.


TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.

Peg Rodarmel, SVP, Subscription Services, Infor

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