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The objective of every technology company is to maximize customer lifetime value. Rapidly evolving business models and competitive pressures have changed the game. By implementing a best practice framework for customer lifecycle management you can accelerate this customer revenue cycle. In this session, ServiceSource will share a framework for the Revenue Lifecycle and the early findings from a recent study of the relative maturity levels of tech-enabled B2B companies. See how and where companies are investing to accelerate revenue from their installed base with a focus towards on-boarding, adoption, upsell and cross-sell, renewals and customer retention and determine how your business measures up.
VP, Solution Designs, ServiceSource, Inc.
Publish Date: March 18, 2015
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Peg Rodarmel, SVP, Subscription Services, Infor
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