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The objective of every technology company is to maximize customer lifetime value. Rapidly evolving business models and competitive pressures have changed the game. By implementing a best practice framework for customer lifecycle management you can accelerate this customer revenue cycle. In this session, ServiceSource will share a framework for the Revenue Lifecycle and the early findings from a recent study of the relative maturity levels of tech-enabled B2B companies. See how and where companies are investing to accelerate revenue from their installed base with a focus towards on-boarding, adoption, upsell and cross-sell, renewals and customer retention and determine how your business measures up.
VP, Solution Designs, ServiceSource, Inc.
Publish Date: March 18, 2015
TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.
Peg Rodarmel, SVP, Subscription Services, Infor
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