After the heyday of the ASP model in the 1990s, managed services (MS) is reemerging as a top priority for many technology companies. A perfect storm of customer demand, technology, cloud maturity, and increased competitive pressure hasput managed services back in the spotlight. As TSIA asserts in B4B , the book published in October 2013, technology companies must evolve their offerings to provide Level 3 and Level 4 services, many of which have elements of a managed service. To remain relevant, technology companies must move beyond traditional implementation and support services. Making a comeback is not easy, technology companies face substantial challenges as they design, launch, and scale managed services offerings. In this presentation, you will hear from an enterprise software company that is addressing these challenges as they scale their managed services business, and from a consulting firm that has worked with many others growing this business.