The Professional Services Identity Crisis: Designing a Blueprint for the Shift to SaaS

We have all seen and heard the reports. Legacy software vendors are seeing substantial declines in product and services revenues. Pure SaaS companies are delivering substantial growth but with little earnings to show for it. So-called hybrid companies are delivering modest growth and solid earnings, but are struggling with how to sustain that across business lines. As Service Leaders, we are seeking to understand how to successfully adapt our strategies in the as-a-service world. But the question remains: how do I avoid the "rookie " mistakes while leveraging the best practices in the industry? Unfortunately, there are rarely enough companies and Services Organizations that are similar enough to use as a blueprint for success. Come hear how Kronos, together with its partner Waterstone, embarked on an initiative to collect insights from software companies at different points in their as-a-service journeys and ultimately ended up with a best-of-breed approach to avoid some of the common pitfalls in its transition to SaaS. We'll tackle questions such as: What's more important? Margin or Growth? How do we monetize PS in the SaaS World? Who should and shouldn't be selling Services? What should our PS organization look like now, and in the future?