Conference Presentation

The Prescription Is Subscription

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Education services will play a pivotal role in a B4B world by driving greater usage and adoption of technology, and in turn helping customers achieve their outcomes. A major challenge that technology companies face is how to scale offers to meet the specific needs of the customer and serve up the right amount of content at the right time. Training subscriptions are an answer to this challenge, and momentum for these on-demand services is building rapidly. Training subscriptions provide greater predictability of revenues, improve gross margins, and reduce cost of sale. However, to make these truly successful and ensure renewals, training organizations must take lessons from their more experienced counterparts in product organizations. Renewals are predicated on the value customers derive from usage and adoption of all the features and capabilities of their offerings. 

This presentation will take you through the evolution of Cisco’s leading training subscription model, from initial concept to its current flagship position as an integral part of an outcome-focused services offer.  Attendees will discover the necessary elements to build their own successful outcome-based learning offer and increase interaction level of users. 

 

TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.

Peg Rodarmel, SVP, Subscription Services, Infor

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