In the pursuit of generating consistent revenue, professional services organizations offer products and services that provide high value for their clients, so more energy is spent on growing the company rather than on acquiring new business. In order to sustain growth, SWIFT follows a particular model which involves building new offers that best serve its cooperative clients. This includes delivering services with the help of the right people, processes and technology. We will take you through a business case in which recurring revenue was achieved, how it provides ongoing value and how future offerings have benefited from the model. After a journey that includes an Operational Best Practices assessment by TSIA followed by the implementation of the recommendations, our organization is now able to quickly deliver new offerings to satisfy our customers, resulting in a greater bottom line or predictable dollar.