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Conference Presentation

The New Era of Buying: Winning on Value

This report is for CRO Council members only

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Buying is not the same anymore – entering 2020, there were already tectonic shifts underway in the traditional buyer seller relationship. Immediate information availability has enabled more buyer empowerment than at any other point in history. There are even bigger shifts underway as organizations rethink how they create outstanding buyer experiences and drive effective sales cycles.
In this interactive session – John Thackston, VP Business Development, SOAR Performance Group and Toby Carrington, VP Revenue Operations, Seismic Software will share:

  • What a good value/outcome selling strategy should include
  • How to deploy a value/outcome selling strategy in a virtual environment
  • How to measure results of a value/outcome selling strategy

Tracks: Expand Selling , Interactive Breakout, Subscription Sales

Presented By:

Publish Date: December 10, 2020

TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.

Peg Rodarmel, SVP, Subscription Services, Infor

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