One of the key benefits of a cloud offerings is the ability to collect customer data more easily and leverage that information to develop better products, services, and product-driven customer journeys. Just because your product is deployed in the cloud, and has been instrumented to capture the customer use, this doesn’t not imply you can actually leverage all of the data insights. Essential planning and collaboration across business functions is required to turn that raw customer data into precious gems that the company can use to deliver a delightful customer experience. This session will review Informatica’s continuous analytics journey to support their cloud product offerings and all related business functions. Hear about the challenges they overcame, the lessons learned, the new organizational muscles flexed and strengthened, and the vision for where the journey is headed.