The Future of Sales: Leveraging Digital CX to Drive Sales in a Data-First Economy

High-tech sales is no longer just about selling products. At leading enterprises, sales has pivoted toward unlocking new growth opportunities for customers. This shift is marked by two key disruptions: • Sellers are no longer seen by customers as external vendors – they’re expected to be trusted advisors and growth partners • The sales motion is now firmly digital first – research shows that 74% of buyer research is completed before initial contact  As high-tech manufacturers focus on increasing customer lifetime value, they are looking to deliver exceptional CX across channels and touchpoints. And to do this they need a fully digitalized, data-driven methodology to measure and improve CX across the customer lifecycle.   Join Denzil Samuels, Global Head CX Partner Success at Cisco, Brandon Rozelle, SVP of Strategy at Rightpoint, and Dipanjan Das, Global Sales & Commercial Service Line Leader for Hi-Tech, Cloud and Media at Genpact, for in-depth, actionable insights on how you can: - Develop a razor sharp CX methodology using data and analytics - Quantify CX for your key customers and customer segments - Develop next best actions using CX as a critical pivot in your sales strategy.  Register now to learn from industry experts how you can enable the future of sales in digital CX.