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High-tech sales is no longer just about selling products. At leading enterprises, sales has pivoted toward unlocking new growth opportunities for customers. This shift is marked by two key disruptions:
• Sellers are no longer seen by customers as external vendors – they’re expected to be trusted advisors and growth partners
• The sales motion is now firmly digital first – research shows that 74% of buyer research is completed before initial contact
As high-tech manufacturers focus on increasing customer lifetime value, they are looking to deliver exceptional CX across channels and touchpoints. And to do this they need a fully digitalized, data-driven methodology to measure and improve CX across the customer lifecycle.
Join Denzil Samuels, Global Head CX Partner Success at Cisco, Brandon Rozelle, SVP of Strategy at Rightpoint, and Dipanjan Das, Global Sales & Commercial Service Line Leader for Hi-Tech, Cloud and Media at Genpact, for in-depth, actionable insights on how you can:
- Develop a razor sharp CX methodology using data and analytics
- Quantify CX for your key customers and customer segments
- Develop next best actions using CX as a critical pivot in your sales strategy.
Register now to learn from industry experts how you can enable the future of sales in digital CX.
VP, Service Line Leader, Sales & Commercial for Hi-Tech, Cloud and Media, Genpact
Global Head, Digital Enterprise Solutions, Sales IT, Cisco
SVP, Strategy, Rightpoint
Publish Date: June 8, 2022
TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.
Peg Rodarmel, SVP, Subscription Services, Infor
The Technology & Services Industry Association (TSIA) is dedicated to helping technology and services organizations large and small grow and advance in the technology industry. Find out how you can achieve success, too. Call us at (858) 674-5491 or we can call you.