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This session presents the story of how NetApp designed a three-year program of work to migrate 20PB of a telco's data to a new STaaS platform, by blending the best of both the Professional and This session presents the story of how NetApp designed a three-year program of work to migrate 20PB of a telco's data to a new STaaS (storage-as-a-service) platform, by blending the best of both the professional and managed services capabilities, and then securing a long-term contract to manage and operate a new private and public storage service. By evolving the NetApp customer relationship from a solution provider to systems integrator, NetApp was able to re-position as a key partner with this telco in its global enterprise business. The positioning of professional services as a LAER engine enabled NetApp to drive the customer journey by effectively integrating professional services into the solution selling motion. This telco's past, successful solutions-based experience with NetApp enabled the combination of professional services with managed services to optimize the adoption of STaaS, both internally as a private storage cloud and externally as a virtual storage service for the telco's enterprise customers. The journey to artfully engineer a "brand new, never seen before" service offering by NetApp not only brought the telco to the negotiating table, but enabled this customer to offer a new, superior virtual storage solution to its marketplace.
Cloud Services Business Development Manager, NetApp
Publish Date: October 24, 2017
TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.
Peg Rodarmel, SVP, Subscription Services, Infor
The Technology & Services Industry Association (TSIA) is dedicated to helping technology and services organizations large and small grow and advance in the technology industry. Find out how you can achieve success, too. Call us at (858) 674-5491 or we can call you.