In order to provide complete functionality, this web site needs your explicit consent to store browser cookies. If you don't allow cookies, you may not be able to use certain features of the web site including but not limited to: log in, buy products, see personalized content, switch between site cultures. It is recommended that you allow all cookies.

This content is currently only available to TSIA members.

If you believe you are seeing this message in error,
please let us know.

Conference Presentation

TechByte | Customer Engagement as-a-service: Embracing a Customer-Centric B2B Approach

This report is for members only

Ask about TSIA membership to access.

Already a TSIA Member? Sign In.

In today’s ever-changing and hyper-competitive marketplace, B2B customers have the same expectations as retail customers. The burgeoning demand for greater customer engagement is driving B2B companies to develop As-a-Service capabilities to meet these expectations. Kristen McClain, Managing Director at Accenture, will describe how Accenture helps companies implement new business models to meet evolving customer expectations—with a focus on how As-a-Service models leverage newly found agility and efficiency to increase engagement and improve the customer experience. Companies can optimize business outcomes by adopting an approach that positions the customer firmly at the center of decision-making. To remain relevant, organizations must focus their investments and operations on the capabilities that matter most to customers—with their needs prioritized above all else. (

Presented By:

Publish Date: October 29, 2021

TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.

Peg Rodarmel, SVP, Subscription Services, Infor

Experience Our Community

Our thriving community of 35,000 services leaders rely on TSIA insights every day.