This content is currently only available to TSIA members.
If you believe you are seeing this message in error,
please let us know.
Conference Presentation
TechByte | Customer Engagement as-a-service: Embracing a Customer-Centric B2B Approach
In today’s ever-changing and hyper-competitive marketplace, B2B customers have the same expectations as retail customers. The burgeoning demand for greater customer engagement is driving B2B companies to develop As-a-Service capabilities to meet these expectations. Kristen McClain, Managing Director at Accenture, will describe how Accenture helps companies implement new business models to meet evolving customer expectations—with a focus on how As-a-Service models leverage newly found agility and efficiency to increase engagement and improve the customer experience. Companies can optimize business outcomes by adopting an approach that positions the customer firmly at the center of decision-making. To remain relevant, organizations must focus their investments and operations on the capabilities that matter most to customers—with their needs prioritized above all else. https://www.accenture.com/us-en/industries/high-tech-index (https://www.accenture.com/us-en/industries/high-tech-index)
Presented By:
Publish Date: October 29, 2021
TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.
Peg Rodarmel, SVP, Subscription Services, Infor
Experience Our Community
Our thriving community of 35,000 services leaders rely on TSIA insights every day.