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Conference Presentation

TechByte | Customer Engagement as-a-service: Embracing a Customer-Centric B2B Approach

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In today’s ever-changing and hyper-competitive marketplace, B2B customers have the same expectations as retail customers. The burgeoning demand for greater customer engagement is driving B2B companies to develop As-a-Service capabilities to meet these expectations. Kristen McClain, Managing Director at Accenture, will describe how Accenture helps companies implement new business models to meet evolving customer expectations—with a focus on how As-a-Service models leverage newly found agility and efficiency to increase engagement and improve the customer experience. Companies can optimize business outcomes by adopting an approach that positions the customer firmly at the center of decision-making. To remain relevant, organizations must focus their investments and operations on the capabilities that matter most to customers—with their needs prioritized above all else.    https://www.accenture.com/us-en/industries/high-tech-index (https://www.accenture.com/us-en/industries/high-tech-index)

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Publish Date: October 29, 2021

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