The blending of services and sales is a longer-term trend in technology that is now coming to a head a result of industry transformation, technology as a service, the growth in importance of LAER, ARR and the like. How does that land from a PS perspective? To find out and to get some tips from the trenches, we've put together a fantastic panel of proven PS leaders. In this panel discussion, we'll touch up key aspects of the blending of services and sales from a PS standpoint, including topics like: The art and science of selling professional services; successful outcome engineering frameworks and offers; making a high-impact selling engine out of your PS delivery team; creative compensation models to incentivize PS sales; leveraging PS in the subscription renewal motion; and best practice demand generation for professional services.