Conference Presentation

Subscription Sales Keynote | The Journey to Selling as-a-Service in a Product Company: Where to Start!

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NAGRA is typical of many product companies; their legacy is in engineering and the culture of the company is built on the pride in their innovative technology. It is becoming increasingly apparent that this dependency on a great product is no longer enough to sustain profitable growth, and they are starting the journey towards being a services company. This is not without its challenges and in this session Xavier Fustageuras, VP at NAGRA, will explain the journey that they are on to ultimately selling their solutions as a subscription.

Presented By:

Xavier Fustagueras

VP, Presales, Nagra

Publish Date: May 7, 2019

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