Conference Presentation

Subscription Models

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Subscription business models are currently in vogue. Everyone from high-tech companies, to movie theaters, to ambulance services is making a foray into the subscription world. What most people don’t know is that while subscription-based models provide the promise of a steady revenue stream, they do not provide the promise of profitability. In fact, most high-tech, subscription-based businesses are not profitable. Education services organizations have provided subscription-based pricing, primarily for e-learning, for a number of years, and are now exploring its application to a broader range of offers. As education organizations evaluate dipping more than a toe in the subscription waters, what are the implications this model has on the future of the business?
This session reviews data from the recent Education Services Subscription Pricing Survey and looks at critical subscription business model elements, particularly how the cost of customer acquisition and attrition impacts profitability, implementing Success Science to improve revenue renewal rates, and the importance of land-and-expand selling to drive revenue growth. Learn how to navigate these potentially hazardous waters by charting a course to swim safely ashore.


Presented By:

Maria Manning Chapman

Senior Research Director, Education Services, TSIA

Publish Date: May 5, 2014

TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.

Peg Rodarmel, SVP, Subscription Services, Infor

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