If channel relationships are intrinsic to your business, then helping your channel partners succeed is essential. They’ve got to work faster, sell smarter, and master the art of timing to make their numbers month in and month out. And it’s up to manufacturers to enable the channel with the tools they need to get a handle on every sales opportunity, large and small, in order to expand service revenue. During this business and technology-focused discussion, Richard will provide insight into Cisco’s innovative data-driven approach to next-generation service sales expansion. As a leader in this highly specialized area, Richard will share his expert knowledge about integrating disparate data sources, providing visibility across the value chain, and automating processes to deliver a consistent, repeatable experience. He will also explain how manufacturers can work in lock step with their channel partners to create a winning outcome, resulting in increased revenues at higher margins.