The question "what makes some organizations, and the people within them, more innovative than others?" has been examined, written about and discussed time and again. How can you discover new opportunities to propel you and your customer's business forward? Those nascent challenges or hard-to-articulate opportunities which need to be met head on. There is a vast potential to create transformative solutions by practicing the customer-centric approach of Design Thinking, providing the tools and mindset to address complex challenges, putting people at the heart of design and innovation to deliver digital solutions that work for businesses and make life better for end customers. In this session, we'll discuss how Sutherland uses a combination of observation, interview and ethnographic skills to discover the root cause of issues our clients and their customers are experiencing; then build upwards toward the solution, working with our designers, developers and technical advisors to understand what's possible. By incorporating a combination of technology, organizational scalability and desired current and future business outcomes, we can transform the customer experience and reimagine the future of service delivery.