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Technology sales have historically been an unsettling process. This can be further exasperated by moving into XaaS models that for many legacy customers still lack understanding. In the competitive world of technology sales, moving to the cloud can present customers with many questions and anxiety. Vendors competing for this business will use all tools at their disposal, such as using relationships for top-down decision making, fear, and aggressive pricing to win. RingCentral has learned very quickly that to be a player in the XaaS space you must have a strong customer-facing organization to win and leverage its services arm to guarantee success. When the traditional pre-sales functions of sales and sales engineering wind down, professional services must partner with customer success seamlessly to provide a world-class experience. RingCentral will share how they have made the two organizations operate in a way that guarantees that success.
TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.
Peg Rodarmel, SVP, Subscription Services, Infor
The Technology Services Industry Association (TSIA) is dedicated to helping services organizations large and small grow and advance in the technology industry. Find out how you can achieve success, too. Call us at (858) 674-5491 or we can call you.