With the economic crisis apparently abating, it’s still a battle for every dollar of revenue. Services firms continue to consider ways to do more with less, yet most have neglected a constituency that can have a significant impact on client relationships and revenue scale. And there is no more leverageable group to support lead generation and revenue growth than your services staff. Based on their work with over 10,000 service professionals, David Ryan of Gray Matters Group will share his firm’s insights on a set of straightforward approaches and learnings for “activating” client facing professionals. The result – service resources who are better equipped to engage, recognize, and surface incremental revenue opportunities at current and new clients This session will provide practical information to firm leaders who are looking for proven approaches for “activating” service professionals to support revenue generation. The discussion will include a review of the optimal set of skills, tools, processes, and support programs to ensure sustainable behavior change and measurable impact to their business.