Conference Presentation

Renewing Customers, Not Offers

This report is for members only

Ask about TSIA membership to access.

Already a TSIA Member? Sign In.


Utilization of technology continues to evolve and technology companies are responding to the consumption changes and expanding services to provide more competitive advantage for their customers. During this session, Tom Lay will discuss how Cisco is focused on an innovative approach with software annuities sales to reduce customers’ complexity and grow revenue while increasing customers’ success. He will share the successes as well as the challenges his team faced as they made the adjustment from focusing on renewing individual offers to engaging the holistic customer ensuring successful business outcomes. This interactive session will provide insight on how to build an annuity practice to enhance your revenue stream.


Presented By:

Tom Lay

Director of Service Sales, Cisco Software Annuities, Cisco Systems

Publish Date: May 5, 2015

TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.

Peg Rodarmel, SVP, Subscription Services, Infor

Experience Our Community

Our thriving community of 35,000 services leaders rely on TSIA insights every day.