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Presented By: ANCILE Solutions and their customer Changepoint
Sales resources are finite, so the impetus is on organizations to cost-effectively acquire customers. Changepoint, a leading provider of professional services automation (PSA), project portfolio management (PPM) and enterprise architecture (EA) solutions, recently revamped their approach to engaging with prospects by developing educational content for use before the buy. Using the ANCILE uPerform solution, Changepoint built simulations to demonstrate features and functionality, without sales team intervention. In this session, you'll learn how Changepoint planned their new approach to qualification, created compelling content and demonstrations to accelerate prospects' understanding of the solution, and brought their new selling solution to market in a few short months.
VP, Sales Engineering, Changepoint
Business Development Director, ANCILE Solutions
Publish Date: May 2, 2017
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