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The explosion of data, its criticality, and businesses' growing dependency on digital information are leading to larger and more complex information environments that are increasingly challenging to navigate and manage. With greater complexity of your information environment comes an even greater challenge to create an online user experience for your customers and partners that delivers ease of use, efficiency, and utility, and instills within your user community a strong perception of value derived from the experience. Whether your online site and site page design is good, bad, or ugly, true success depends on your users' perception of the site. Creating a positive user experience is primarily based on two key elements: ease of use and relevance. EMC's mission is to deliver a best-in-class, differentiated online user experience across the customer life cycle. Our focus is on user-centered design and development of site pages that help customers and partners get the information they need—quickly, easily, in their native language, at primary life cycle touch points, and via their self-serve method of choice.
In this session, we will discuss best practices and lessons learned during our journey toward creating a simplified, relevant, and social EMC online user experience. We'll share our insights and welcome your discussion around the following:
Senior Director User Experience, EMC Corporation
Vice President of IT eServices, EMC Corporation
Publish Date: October 21, 2014
TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.
Peg Rodarmel, SVP, Subscription Services, Infor
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