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Conference Presentation

Redefine Your Customers' Online User Experience

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The explosion of data, its criticality, and businesses' growing dependency on digital information are leading to larger and more complex information environments that are increasingly challenging to navigate and manage. With greater complexity of your information environment comes an even greater challenge to create an online user experience for your customers and partners that delivers ease of use, efficiency, and utility, and instills within your user community a strong perception of value derived from the experience. Whether your online site and site page design is good, bad, or ugly, true success depends on your users' perception of the site. Creating a positive user experience is primarily based on two key elements: ease of use and relevance. EMC's mission is to deliver a best-in-class, differentiated online user experience across the customer life cycle. Our focus is on user-centered design and development of site pages that help customers and partners get the information they need—quickly, easily, in their native language, at primary life cycle touch points, and via their self-serve method of choice.

In this session, we will discuss best practices and lessons learned during our journey toward creating a simplified, relevant, and social EMC online user experience. We'll share our insights and welcome your discussion around the following:

  • Design and development of an online experience centered around major product life cycle phases and touch points.
  • Aligning content with various user personas and enabling transitions/sharing among them (business user, technical user, partner, employee).
  • Connecting the dots for customers by providing a strong relation between content, business problems, and emerging technologies.
  • Create an engaging user experience with simple effective storytelling and use of animated graphics.


Presented By:

Abdul Halabieh

Senior Director User Experience, EMC Corporation

Julie Larsen

Vice President of IT eServices, EMC Corporation

Publish Date: October 21, 2014

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