Conference Presentation

Proactively Embed Customer Value and Outcomes into Your Solution Offerings Design

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Many PS solution offerings are too discrete and limited in scope. In fact, they may be what we call solution fragments. One negative implication is they lack compelling business value propositions and are therefore very hard to sell. Another negative implication is that the business outcome is left up to the customer. In this session, we will present a proven solution development methodology to design business solutions (i.e., not just technology installation/implementation) that incorporate a customer outcome journey and pull through your products and services. We will provide case study examples and conclude the session with an overview of Solution Lifecycle Management best practices.

Presented By:

Mark Slotnik

Managing Partner, McMann & Ransford

Publish Date: May 8, 2019

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