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Conference Presentation

Partners Prefer Platforms: How B2B Tech Is Leveraging Platforms for Accelerated Growth

This report is for XaaS Channel Optimization members only

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For product, partner and platform strategy leaders that are rethinking their platform strategy to drive partner engagement with their XaaS business models. How are you dealing with these business challenges? Are you struggling to define how your partners will make money with XaaS? Are your partners struggling to see their role in your XaaS strategy? How are your product management teams thinking through the full partner experience and their role in contributing to your XaaS growth strategy? What are the critical capabilities necessary to create and leverage a partner fueled platform for accelerated growth? In workshop style interactive breakouts, attendees will identify and align on the KPIs, practices, skills, incentives, tools, roles & responsibilities necessary to succeed.

Presented By:

Laura Fay

VP & Managing Director, Offer Research & Advisory, TSIA

Anne McClelland

VP Research, Channel Optimization, TSIA

Publish Date: May 26, 2021

TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.

Peg Rodarmel, SVP, Subscription Services, Infor

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