Conference Presentation

Partnering with Marketing to Deliver Key Messages to and through Services

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Prospects become buyers and ultimately long term customers. As go to market organizations digitally transform, new operational capabilities enable sales and marketing organizations to become tightly integrated across marketing demand waterfalls and buyer journeys.  Post sales services have an opportunity bridging the gap between marketing and post sales services organizations. Hear how New Relic improved business performance through integrating buyer and customer journeys across marketing, sales and services systems of work. Shared messages, methods and metrics driving improved pipeline, churn, and revenue performance. Hear why services organizations can be one of marketing’s top performing investments for sustainable revenue growth!  

Presented By:

Art Harding

SVP, GTM Strategy and Operations, New Relic

Publish Date: May 7, 2019

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Peg Rodarmel, SVP, Subscription Services, Infor

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