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Conference Presentation

Partner Segmentation and Management

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Companies that want to scale professional services capabilities build programs that enable and bring partners into the services value equation. A well-constructed program profitably expands and enables new professional services capabilities, establishes relevance with partners, creates more revenue-generating opportunities, and cost-effectively meets growing demands. By attending this session, you’ll learn how Riverbed Professional Services created a services channel strategy based on three pillars of success: (1) partner relevance, (2) business alignment, and (3) operational readiness. We’ll discuss our approach and requirements for each pillar, as well as a framework that integrates with Riverbed’s existing channel program, meets partners' needs, and supports professional services staffing, delivery, and growth strategies.


Presented By:

David Swanson

Director of Professional Services, Services Enablement, Riverbed Technology, Inc.

Publish Date: May 6, 2015

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