We use cookies to enhance site navigation, analyze site usage and show personalized advertising. See our Privacy Policy. California residents - see CCPA Privacy Policy Supplemental for opt-out options.

This content is currently only available to TSIA members.

If you believe you are seeing this message in error,
please let us know.

Conference Presentation

Panel: How Do Support Offers and Renewal Engagements Differ in Europe and Asia?

This report is for members only

Ask about TSIA membership to access.

Already a TSIA Member? Sign In.

The majority of technology companies conduct business in many countries around the world. As global companies, we strive for consistency and scale by deploying common practices wherever possible. However, cultural norms do affect business norms. In this panel session, we'll be discussing and debating how far globally consistent practices can be applied, and under what conditions local adaptions are appropriate. Join us for this panel discussion where we will be discussing the balance between global consistency and local adaptation on the following topics: Support offering design Attaching new support contracts Renewing support contracts Discussions will include China, Korea, Japan, Eastern Europe versus Western Europe, and more. Bring your questions for the panel!

Presented By:

Julia Stegman

VP Research, Service Revenue Generation, TSIA

Cathy Brewer

Senior Manager, Services Marketing, Thermo Fisher: FEI Company

Hank Stokbroekx

VP, Enterprise Services, Huawei Enterprise Business Solutions

Publish Date: October 24, 2017

TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.

Peg Rodarmel, SVP, Subscription Services, Infor

Experience Our Community

Our thriving community of 35,000 services leaders rely on TSIA insights every day.