Conference Presentation

Panel: How Do Support Offers and Renewal Engagements Differ in Europe and Asia?

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The majority of technology companies conduct business in many countries around the world. As global companies, we strive for consistency and scale by deploying common practices wherever possible. However, cultural norms do affect business norms. In this panel session, we'll be discussing and debating how far globally consistent practices can be applied, and under what conditions local adaptions are appropriate. Join us for this panel discussion where we will be discussing the balance between global consistency and local adaptation on the following topics: Support offering design Attaching new support contracts Renewing support contracts Discussions will include China, Korea, Japan, Eastern Europe versus Western Europe, and more. Bring your questions for the panel!

Presented By:

Julia Stegman

VP Research, Service Revenue Generation, TSIA

Cathy Brewer

Senior Manager, Services Marketing, Thermo Fisher: FEI Company

Hank Stokbroekx

VP, Enterprise Services, Huawei Enterprise Business Solutions

Publish Date: October 24, 2017

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