This content is currently only available to TSIA members.

If you believe you are seeing this message in error,
please let us know.

Conference Presentation

Outcome Engineering to Accelerate Expand Selling Revenues

This report is for members only

Ask about TSIA membership to access.

Already a TSIA Member? Sign In.

TSIA defines outcome engineering (OE) as “the ability to consistently help customers achieve targeted business outcomes,” and TSIA is seeing more and more companies starting down the path of launching formal OE programs for both traditional services and XaaS. OE not only can strengthen your relationships with your customers, but is a highly effective means to accelerate revenue growth. In this session, Mark will present an outcome chain to highlight the key elements of Outcome Engineering you will need to consider as you look to accelerate revenue growth with your existing customers. Topics Mark will explore include: • The KPI’s needed for effective OE • The core capabilities companies need to build to be successful • Functional roles that are involved, and  • The technology that will enable effective OE

Presented By:

Mark Middlekamp

VP Research, Expand Selling, TSIA

Publish Date: May 4, 2016

TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.

Peg Rodarmel, SVP, Subscription Services, Infor

Experience Our Community

Our thriving community of 35,000 services leaders rely on TSIA insights every day.