Get Access to Member Content
In today's TaaS economy, companies must deliver value and quality while helping customers achieve economic and operational outcomes. Recognizing a growing concern in customer perception of services pricing versus value, Ciena launched a strategic initiative to understand the competitive landscape for their services. Because of conclusive feedback, Ciena recognized a severe misalignment between existing service offers and the value customers expected for the associated outcomes. In response, Ciena launched a tiered deployment-services model, leveraging remote capabilities, with dramatic results--delivery of value-based outcomes that meet the full spectrum of customer needs, rather than a specific few. In this session, Ciena's professional services product manager, Brian Ruffner, supported by partner, RTM Consulting, will review the program analysis and the resulting focus on addressing changing customer expectations in the TaaS economy.
TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.
Peg Rodarmel, SVP, Subscription Services, Infor
The Technology Services Industry Association (TSIA) is dedicated to helping services organizations large and small grow and advance in the technology industry. Find out how you can achieve success, too. Call us at (858) 674-5491 or we can call you.