Conference Presentation

Offering Design and Pricing Strategy

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Whether you are defending core support services or planning a new value added service launch, decisions about how to package and price your offerings will determine your success or failure. In this session we will discuss the three stages of the offering design process and keys to implementation success. Key learnings will include:
  • What prompts executives to take action?
  • How do we learn what customers truly value?
  • How do we configure offerings that are easy for sales to sell?
  • How do we overcome the inertia of the past?
  • How do we measure success?


Presented By:

Timothy Matanovich

President, Value & Pricing Partners

Thomas Salazar

Sr. Manager Service Business Development and Planning, Nikon Precision Inc.

Publish Date: May 5, 2014

TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.

Peg Rodarmel, SVP, Subscription Services, Infor

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