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Avaya was successful in the inaugural STAR Award for Innovation in Migration to Selling Subscription Offers. In 2019 they launched a software subscription offer for all their mainstream Unified Communications (UC) and Contact Center (CC) products. The next stage was to focus on changes to culture, compensation and business practices that encouraged both their direct sellers and the channel community to focus on migrating existing customers and landing new customers on the subscription offer. For any company with such a strong legacy in on-premise hardware and software solutions this is not an easy journey to take. Avaya have seen an immediate and significant business impact; in the first two quarters since launch, the Avaya software subscription offer has become one the fastest growing portions of our business.Tracks: Interactive Breakout, Subscription Sales
Publish Date: December 10, 2020
TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.
Peg Rodarmel, SVP, Subscription Services, Infor
The Technology & Services Industry Association (TSIA) is dedicated to helping technology and services organizations large and small grow and advance in the technology industry. Find out how you can achieve success, too. Call us at (858) 674-5491 or we can call you.