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Most companies are great at selling outcomes but not so great at teaching customers how to achieve those outcomes. Yet the data shows that formalized education leads directly to significant improvements in product utilization, support costs, and renewals. So why don't most companies center customer and partner experiences around education? It may be because they assume that it's too hard to connect the consumption of content to business results. But when you know what to measure, you can engineer an education initiative that actually moves the needle against big picture objectives like retention and revenue.
Publish Date: October 29, 2021
TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.
Peg Rodarmel, SVP, Subscription Services, Infor
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