Improving Professional Services Margins Presented by Paul Hofstadler, Mentor Graphics In 2014, Mentor Graphics moved away from "delivering professional services to leverage product sales" to "delivering professional services to leverage product sales and produce a meaningful profit for the company." A multi-pronged approach was taken and margins improved by approximately 20 points. Paul Hofstadler will describe the various elements of the Mentor Graphics program and lead a discussion with the audience to discover what other companies are doing to boost professional services margins. “No” Your Way to Maximum PS ProfitsPresented by Joel Hofman, Riverbed Following the decision to go private in early 2015, Riverbed Technology expanded the Charter of its Professional Services Organization to include meaningful profit. In this session titled “No” Your Way to Maximum PS Profits, presented by Joel Hofman, Joel shares and reflects on the 5 most important lessons he and his team found most powerful in transforming his business. The results include improved strategic alignment to the broader business, better service to customer, and improving net margins by 20 points in one year.