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Conference Presentation
Mastering the Upsell with Customer Insights: The Linkedin Story
Upsell motions are no longer a tactic to generate more money for a company. When done right, they help customers derive more value out of their investment in your solution, achieve their business goals, and make their jobs easier. Upsells also promote opportunities for better customer experiences and valued customer relationships. Customer intelligence and predictive play a key role in empowering customer success managers to identify expansion opportunities and provide account-based recommendations by incorporating various data points, such as usage data, renewal and contract data, etc. Finally, to maximize the efficacy of your data-driven upsell initiatives and continuously adjust them, you need to monitor results and ensure that cross-functional collaboration is fully optimized. Join Perry Monaco, vice president of Customer Success for LinkedIn, and Irit Eizips, CCO and CEO of CSM Practice, as they deep dive into the value of customer insights and share best practices and proven tactics to help you learn how to prioritize where to concentrate your customer success organization's efforts and unlock growth in your customer base.
Presented By:
Irit Eizips
CEO, CSM Practice
Perry Monaco
VP, Customer Success, LinkedIn
Publish Date: October 23, 2019
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