Master Services Competency: Helping Partners Grow Their Business

This session is targeted for high-tech industry leaders who run their business with partner support. This session will help to organize the organization's professional services needs for a better customer experience.  Abstract: To untap $347B total addressable market of professional services (according to Gartner), the organization needs to change the strategy of their professional services to customers. A customer need is not just service but experiences through the service. Though partners are one of the important channels to fulfill the customer needs for product deployment and consulting services, but the expertise of their professional services are not adequate to ensure delighted customer experience, result in customer’s dissatisfaction. For improved customer experience, VMware has come up with new program “Master Services Competency” (MSC) for partners. The MSC program provides partners an authorized professional services badges to prove their expertise to customers. To achieve MSC badges, partner needs to complete advanced solution-specific certifications & training, along with customer reference to proof their solution deployment expertise. Overall MSC program results in improved customer experience and increased revenue for partners and organization.