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Conference Presentation

Marketing Automation: Your Best Bet Against Churn

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Want to know the insider secret to reduce churn and execute a successful renewal automation program? cleverbridge experts Amy Carabini and Doug Caviness will show you how the most successful renewal automation programs operate, with proven tactics you can implement today to amplify your renewal sales. This session will demonstrate how effective digital marketing can significantly boost the success of your renewal automation programs. Think of this session as a playbook to optimize renewal workflows, including best practices, practical examples, and sample KPIs from top campaigns. With extensive experience implementing digital marketing programs, Amy and Doug will let you in on the most effective ways to power up your renewal automation program.

Presented By:

Doug Caviness

VP, B2B Strategy & Partnerships, cleverbridge

Publish Date: May 7, 2021

TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.

Peg Rodarmel, SVP, Subscription Services, Infor

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