Conference Presentation

Market/Customer-Back Portfolio Approach to Maximizing Customer Value and Outcomes

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Maximizing customer value and outcomes requires expertise in the customer's specific industry vertical. The first step is to answer, "what are the true issues and challenges they are facing and need help solving?" With that problem set, you can move to step two: answering how you can specifically affect change and solve the issues. Step three is translating that information into engineered offers that link directly back to step one. This closed-loop process makes explicit for your customers how your offers create value and meaningful outcomes for them. It also creates clarity for your selling and services teams, thereby reducing internal friction across functional silos.

Presented By:

Mark Slotnik

Managing Partner, McMann & Ransford

Chris Henderson

VP, Product Management, NCR

Publish Date: October 22, 2019

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