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Maximizing customer value and outcomes requires expertise in the customer's specific industry vertical. The first step is to answer, "what are the true issues and challenges they are facing and need help solving?" With that problem set, you can move to step two: answering how you can specifically affect change and solve the issues. Step three is translating that information into engineered offers that link directly back to step one. This closed-loop process makes explicit for your customers how your offers create value and meaningful outcomes for them. It also creates clarity for your selling and services teams, thereby reducing internal friction across functional silos.
Presented By:
Managing Partner, McMann & Ransford
VP, Product Management, NCR
Publish Date: October 22, 2019
TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.
Peg Rodarmel, SVP, Subscription Services, Infor