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Conference Presentation

Making the Move to Outcome-Based Customer Engagement (sponsored by Outcome Chains)

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Outcome-Based customer engagement is a hot topic for all technology companies as their customers become increasingly focused on outcome and value realization. In this session, Martin Dove will talk about the emerging practices that we are seeing tech firms adopt as they look to become more orientated on customers’ outcomes. We will look at this across the customer lifecycle from initial sales engagement all the way through to value-tracking and realization in the post-sales world. Sponsored by Outcome Chains.

Presented By:

Martin Dove

VP Subscription Sales Research, TSIA

Publish Date: May 5, 2021

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