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Conference Presentation

Making and Measuring Impact of Multi-channel Digital Engagement to Prove ROI

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You’ve invested in developing a multi-touch digital engagement strategy to drive your customer success at scale, demonstrating your leadership in this exciting and growing area. Now the big question is how is it performing? How do you know if you’re moving the needle on adoption, renewal rates, and expansion? And more importantly, why? We’ll share with you the lessons learned from Autodesk’s journey in building customer success at scale and measuring the impact of these motions. See how you, too, can go beyond simple measurement to pragmatic but advanced methods for closed loop measurements—to better understand the impact of your efforts, continually optimize performance, and have a compelling story to drive investment decisions with your senior leaders.

Presented By:

Teresa Anania

Sr. Director, Digital Customer Success, Autodesk

Publish Date: October 22, 2019

TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.

Peg Rodarmel, SVP, Subscription Services, Infor

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