Making and Measuring Impact of Multi-channel Digital Engagement to Prove ROI

You’ve invested in developing a multi-touch digital engagement strategy to drive your customer success at scale, demonstrating your leadership in this exciting and growing area. Now the big question is how is it performing? How do you know if you’re moving the needle on adoption, renewal rates, and expansion? And more importantly, why? We’ll share with you the lessons learned from Autodesk’s journey in building customer success at scale and measuring the impact of these motions. See how you, too, can go beyond simple measurement to pragmatic but advanced methods for closed loop measurements—to better understand the impact of your efforts, continually optimize performance, and have a compelling story to drive investment decisions with your senior leaders.