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Conference Presentation

Lessons LAERned:  Practical Insights for Implementing the LAER framework to Drive Revenue Growth

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What happens when your revenue performance becomes dependent on your customers’ success?  What changes must you make in offering development, outcome engineering, journey mapping, and how you approach customer success and revenue growth?  And most importantly, how can you get multiple functions like sales, services, customer success, and marketing effectively engaged and working toward the same goals?  Join business leaders from Blackbaud as they share their lessons learned, strategies and “next day” tactics related to how they have embraced a LAER-centric business model to drive outcomes for their customers and in turn accelerate revenue growth.  

Presented By:

Kelley Jarrett

Director, Product Marketing, Blackbaud

Brad May

Vice President, Services, Blackbaud

Publish Date: May 5, 2016

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